Why New Yorkers Are Swarming This International Boba Shop Chain | Line Around The Block

Posted by


Michelle Yan: The internet
has been going crazy for this bubble-tea stop based in Taiwan. And it’s finally Manhattan’s turn, with people in New York
waiting hours to try it. Customer: I’ve been waiting
in line for an hour. Customer: We’ve been waiting for an hour. Customer: I’ve been in
line for about four hours. [laughs] So. Michelle: Hey guys, so, I’m Michelle, I’m a huge boba fan, and today we are at Tiger Sugar in Chinatown. They’re actually a boba chain that’s already based in Asia, but they came overseas and they opened up three
locations in New York City: in Flushing, in Brooklyn, and, finally, in Chinatown. And the best part is: I get to learn how it’s made. So let’s go! Lotta people in my way, but that’s Chinatown. Tiger Sugar’s name comes from the stripes that form when the
signature brown-sugar syrup drips down the inside of a plastic cup and swirls with the milk. Shops have been cropping
up in the boroughs of New York since early 2019, and the demand is high. Kit Lee: We have the first
store open in Flushing, in May 11, which also created a line of almost two hours
and 40 minutes waiting. So then we found that we should need to open one more. And then, the second one
would be in Brooklyn, also at least one and
a half hours waiting. What makes our bubble tea special is because we make our boba at least three hours preparation, and also that our drinks
have tiger stripes. The tapioca, it is all
imported from Taiwan, and then also we have a special formula. Customer: Like, you can
actually see the flavor in it. And then, it’s very Instagrammable. Customer: If you love brown sugar, then you’ll really like Tiger Sugar. Michelle: Kit, I’m so happy be here, thank you for having me. I love boba, and I actually went to
the Flushing location and the Brooklyn location, and I’m really happy to be
in the Chinatown location to learn how to make this. So, here, first part. Kit: Yes. Michelle: We’re gonna do something, which is secret, I’ll see you in a second. The first step to making a perfect cup of Tiger Sugar is to coat the cup in their signature brown-sugar syrup. But the exact method is a company secret. Was not as easy as it looks, so. All right, next part, we are going to put in the tapioca. Kit: What is the difference between the boba and the pearl? This is the most question people ask, the customer ask. The boba, our size is bigger one, and the pearl is the mini one. So then, when they add together, it will be a very amazing, chewy texture when you’re drinking. Michelle: Adding some ice. We’re gonna fill it up to the top, right? Kit: Yes. Michelle: Next, we’re gonna
put our organic whole milk, then, we’re gonna seal it. Ohhh! It’s automatic! [laughs] But look at that. Kit: Wow, it’s nice. Michelle: It’s nice? Kit: Yes. It’s good. Michelle: I think you’re
just being really nice to me. [laughing] These look like, more like tiger paws. When done by one of the pros, this whole process takes only 10 seconds, from ordering to receiving a cup of boba in your hands. So, I finally got Tiger Sugar’s brown-sugar boba and
pearl with cream mousse. I’m super excited to try it. You can really see the difference in size between the tapioca and the pearls. And look at those stripes. I have to shake it 15 times, so here we go. We’re just gonna shake it back and forth. Woo, look at that! And don’t forget, just have some confidence as you’re sticking in your straw. Customer: The first thing
that really sticks out is that the bubbles are very well made. You know, very, like, balanced, and very, like, excellent depth of flavor with the caramel as well. Customer: This is the
best boba I’ve ever had. It’s boba-tastic. Michelle: Mmm! Perfection. OK, if you are really into milk and tea, and different-size balls in your mouth, this is it. It’s really fun. You never know what you’re gonna get. I could really feel the balance in this whole drink. Between the milk, between the tapioca and the pearls, it’s just great. Overall, I really like
Tiger Sugar’s addition of the pearls to their brown-sugar drink. For a little over $5, it’s a pretty solid cup of boba. And it really is great for the ‘Gram. So if you don’t mind waiting in line, I definitely think it’s worth trying at least once. [car beeping] Yep, thank you. ♪ Beepity beep beep beep ♪ OK.

100 comments

  1. Unpopular opinion but Tiger Sugar isn’t even that good… IDK if it exists outside of Singapore but KOI is much better

  2. This is so common in Asia, you could get this and any other flavors anywhere lmao. Boba tea is rising and a lot of different boba shops are opening just everywhere.

  3. Jesus in Vancouver there’s literally 9 bubble tea shops near my house Tiger sugar is nothing new ppl in NYC should get more boba 😂

  4. I live in flushing and me and my mom always get on time in a short line to get Tiger Surgar and i saw a knockoff of tiger sugar is Tiger Hill i was like bish wut

  5. 1:50 "you can actually see the flavor in it…and it's very Instagramable". Not surprised by the comment coming from a sheeple who waited 4hrs in line for boba.

  6. I went there 3 times before and each time I got my drink around 10 mins in the chinatown location. Whenever I pass the line is pretty short? I never had the waiting problem in chinatown but the line in queens is superrrr long

  7. I first had my first bubble (boba) drink in 2002. America is now only having it in 2019??? Seriously, America is SO LATE. Also in Asia, there is so many flavours of this Bubble (Boba) drink.

  8. bruh in philipines this tea so popular that every time i go in a mall theres always a long line and fall in line for 2 hours and i dont like the taste. RIP LOL

  9. 1:44 Tapioca is all imported from Taiwan…whereas all Taiwan tapioca is all imported from Vietnam and Thailand. hmmmm….

  10. Shocking….! Asians standing in line for bubble tea so they can Instagram it. These people need better things to do in their life. Who has time to stand around for 4 hr? What a waste of time. I mean you can't throw a stick without hitting another bubble tea shop these days in Chinatown.

  11. Literally there was no tea in this drink. It's just boba, sugar, and milk. The Milktea Gods are frowning upon this drink.

  12. tried it, nothing special considering it costs 5.50 each. Every other boba chain is making a similar drink that tastes essentially the same. overhyped instagram food

  13. I can clearly see it is overrated, most of people drink it to just to post on Instagram. Fake people drinking fake tea.

  14. Omg I tried this in a mall and it’s soooo good! I tried the sugar boba tea milk without the cream!
    My mom likes it to!

  15. Wtf is wrong with ppl lining up for 1 hr for boba tea? Just go to the other locations where the demand died down.

    I’m surprise these boba tea shops haven’t worry about the whole straw environment bandwagon.

Leave a Reply

Your email address will not be published. Required fields are marked *